21) Promote Your Event: How to Use Twitter and Tweets for Advertizing Your Event?

Twitter is a great event marketing tool which allows spreading a message about your event with minimum efforts and time. It is a viral mechanism that exploits the concept of word-of-mouth-marketing and enables you to reach your desired audience immediately.

Though there are various ways people can use Twitter (a number of online, offline and desktop tools are easily available today), most users still prefer the Twitter.com interface to read and place updates to connections.

Using Twitter as an event promotion source is an effective and inexpensive way to promote your event. In this blog we will give you some basic but really useful Twitter tips for increasing the visibility of your event online and boosting your ticket sales.


Choose a username and set up a Twitter account

The Twitter username is what your followers will see and use for communicating with you. So think a little before choosing one.

Opt for a username that:

• is non-date/location specific
• is short and easy to remember
• includes no underscores
• contains no numbers
• is less than 8 characters
• has some connection with what you are doing.

After you have decided upon your username and have set up your account try to find potential attendees and follow them. This will keep them aware of your events and tweets in general.

Also make your tweets visible to everyone and not only your followers. You can adjust it from your account settings.

Use Twitter avatar wisely

The Twitter avatar should represent the logo of the event. Try to make it bright and descriptive.

Use #hashtags

Hashtags are an easy way to share and find tweets on a specific topic. They allow you to filter out irrelevant tweets that use similar keywords. Hashtags are also used to get in touch with a larger audience: people use hashtags to search for tweets from people that they don’t follow.

Try to establish one hashtag and let others be aware of it. Choose a hashtag that is short, easy to remember, and unique so that the stream does not get filled up with irrelevant information. Use the same hashtag in all your related tweets and ask your followers to do the same when tweeting about your event.

Never make the mistake of tweeting only about your event. Most people won’t follow you if they realize that you are only trying to market something. Instead spice up your regular posts with tweets on your speakers, new sponsors and interesting news related to your event. Asking your followers from time to time to retweet your tweets may also work and produce tangible results!

Use tools to monitor Twitter

Make use of available Twitter tools for monitoring Twitter. They allow you to instantly see what people are talking about your event on Twitter. So you can react to any questions, complains or opinions related to your event in no time.

Twitter is an amazingly useful and cost-effective medium for keeping your attendees updated and increasing the visibility of your event. The regular use of Twitter combined with other event marketing strategies (e.g. posting your event on event listing websites and popular social networks) will ensure your event’s success.

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